(Watch Video of Ishan Hygienic Products)
Shailesh Kumar, Business Kaise Karein
New Delhi, 28 September 2021
Manufacturing is a cumbersome and tedious process and not all have flavour and caliber to produce and sale FMCG products. However, cleaning and house- keeping products are much in demand but the market is dominated by foreign players and big brands. The leading brands in the segments are: Ariel, Colin, Dettol, Easy off bang, Harpic, Lizol, Mr.Muscle, Vanish, Surf Excel, Comfort fabric conditioner and so on. In the galaxy of these top notch brands, it is not easy to survive and grow for any Indian Brands for over a decade.
An Indian manufacturer not so well known until sometime back, of house keeping and cleaning products, Ishan Hygienic Products (IHP) is emerging with successful proliferation of its distributorship network across India. IHP, Rohini, Delhi based manufacturer having its manufacturing unit in Bawana Industrial Area has grown from a local supplier to have distributors in almost all states in India. Surprisingly, armed with an export license, IHP products are exported to many countries now including Nepal, Bhutan and African countries.
Ishan Jain, whose father started the business 16 years back says, “we became successful in spreading our business due to our low cost and quality products. India being large and diverse market always prefer Indian products and since our price are much lesser than existing foreign brands, the low cost benefit reaches to the end consumer while our distributors and super-stockists earn decent profit margins, much higher than existing foreign brands.
Another factor that contributes to the faster growth of IHP is larger bouquet of product range. Ishan Hygienic Products manufacture around 40 housekeeping and cleaning products with around 100 SKUs for household and industrial and institutional requirements.
These products are in different size and flavours having a large range of SKUs. An example is IHP’s Toilet cleaner, which is available in 250 ml, 500 ml, 1 ltr, 5 ltr variant. The cost of toilet cleaner comes to Rs 28 plus GST while the MRP is Rs 90, which a distributor can easily leverage. Other products are Glass cleaners, floor cleaners, concentrates, liquid detergent, Dish wash, washroom cleaners, handwashes, white phenyl concentrate, sanitizer, naphthalene balls, aroma oils, incense cones, flushmatic, urinal cubes etc. The liquid detergent that cost Rs 68 plus GST for a distributor can be sold at Rs 250 MRP.
“We give full flexibility to our distributors to choose their products and SKUs depending on their geographic and market requirement. We have full confidence that our distributors can easily sell these products and past experience suggest that they would soon upgrade themselves to super stockists given higher sale”.
IHP is offering interested parties to become super- stockists and distributors of its FMCG products. For enquiries, IHP can be contacted at:
Address: 13, Ramswarup Market,
Naharpur Wholesale Market , Sector -7, Near PNB,
Rohini, Delhi- 110085
Sales Inquiry No: +91- 76984 81234
Whatsapp No: +91- 97181 99699
Website: www.ihpindia.net.in
Email id: ishan90@gmail.com
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